If you love to wrap your gifts in vintage paper and ribbon then this roll will be a lot of fun for you.
Probably from the late 1950's -1960's, it was called "Crinkle Tie: The Thrift Gift Tie" and is actually made from paper. The roll originally had 160 ft of ribbon but I am guessing a little bit was used. There still feels like there is plenty left for gift wrapping.
The ribbon itself is 1/4" wide. The roll stands about 4" high.